National Award-Winning Textile and Fashion Designer GAURANG Shah has announced the launch of e-store for ready to wear handwoven men’s ( www.men.gaurang.co ) and “Little GAURANG” (www.little.gaurang.co ).
The brand will offer on its platform its sustainability-led premium clothing, handloomed by his team of 800+ craftsmen. The new portal will house his couture pieces and the pret-line, making it a one-stop fashion destination for trendy, casual wear and special occasions.
The idea behind the online platform designer Gaurang Shah says, is because people have more time to focus, search on what’s online in the last several months due to the pandemic, those who are missing retail therapy, still need to know where their favourite designer clothing is accessible online.
The Men’s catalogue offered at the e-store will list an array of the designer’s signature handwoven, Bandi Jackets, Kurtas, Sherwani’s all occasion collection, tailored to perfection, a combination of traditional motifs with contemporary textures for the new age men. “There was always a strong demand from my clients to expand my signature to menswear, and I thought this is the right platform to launch them.”
The menswear catalogue on offered on the platform lists a wide array of textile art, mirroring Indian culture, amalgamating traditional motifs with contemporary textures, a heritage piece the new age man will love to own. Every single piece is painstakingly woven for several months using jamdani weaving technique transforming them to an heirloom piece. Various textures are created infusing yarns like khadi, muga silk, tussar silk, organza, and silk.
Through Little GAURANG, the designer is introducing a handwoven fashion line that integrates khadi, handwoven fabrics, and the wellness of natural dyes on the prints of these fabrics for 0-12 years kids. Every design in the catalogue is further accentuated with delicately tailored sleek designs which emphasises on comfort and wellness of the kids.
“As a parent myself I am extremely conscious of the profound and long-lasting impact we can have in the child’s development and wellbeing draping them in aspirational clothes. This special line made for the little digital fashion consumers reflects that belief.” Gaurang says.
At Little Gaurang, we believe that a life well lived begins at childhood. Being a strong believer of the permanence of Indian motifs and fabrics, our collection is made of materials locally sourced from different parts of India. He added.
Every piece is handcrafted in collaboration with artisans from across the country to include weaving, dyeing and printing into our design collection.
“We earnestly believe that any fabric that touches a baby’s skin matters, because they’re skin is extremely delicate. Therefore, all our products are as natural as they can be, with no harmful chemicals, no synthetic fabrics, natural dyes and hand woven.” Gaurang assures.
About GAURANG: Known as the master of weaves, Gaurang strives to create exquisite handcrafted masterpieces. Gaurang’s passion has led to more than 800+ weavers working with him today all over the country. He continues his passion to preserve Indian textile heritage arts like Kanjeevaram, khadi, uppada, paithani, patan patola, Banarasi, kota, Maheshwari, Bengal weaves and translates them into niche outfits.
